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A cold call script for real estate agents who hate cold calling

 A cold call script for real estate agents who hate cold calling

A Cold Call Script for Real Estate Agents Who Hate Cold Calling

Cold calls. Dreaded words that evoke negative connotations in just about every agent. Well, shudder no more. We’re gonna share with you a cold call script that is going to turn your cold calling into an effective lead generation strategy.

Let’s get started!

There’s no special ingredient or talent needed to get good at cold calls. Really. The key to successful cold calling isn’t what you say but HOW. And how you express yourself on a cold call is a direct reflection of your:

  • Confidence
  • Preparation
  • Enthusiasm

With the right preparation and a handful of qualified leads, you can actually make your cold calling a fun daily exercise.

Reach out to your prospects with enthusiasm and unwavering faith in the value of what you offer. Armed with the right attitude, you’ll have the confidence to initiate more conversations and handle objections.

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5 Reasons Why Your Cold Calling Isn’t Working

cold call script that doesn't get results

Poor Energy

You sound nervous when you should be enthusiastic. Or, you overdo it on the phone and speak in an animated manner that puts prospects off. A strong, confident elevator pitch will cure that problem.

Lack Of Consistency

Practice makes perfect. Yes, your first few conversations will be awkward, but you won’t develop a rhythm without daily practice. Set a schedule for cold calling with a target for the number of daily phone calls. Aim for at least 25 – 30 calls a day when you first start. You won’t reach everyone so make every connection count!

Lack Of Rehearsal

Fumbling on the phone with the wrong information about your prospect, mispronunciations, and awkward pauses project a lack of confidence. Would you feel confident trusting someone with a property transaction who can’t get your name right? Not a good look. That’s why you should rehearse!

No Originality

Reading your cold call script verbatim is a sure way to kill any interest in a conversation. Do you enjoy listening to someone read to you over the phone? Personalize your cold call script and use it as a roadmap for guiding your conversation, rather than a crutch.

You’re Not Using A Cold Call Script

Your conversation needs to be developed in logical stages that lead the prospect to a decision. Without a script, your conversations will lack direction and focused results. You’ll also be less confident handling objections.

6 Cold Call Script Tips To Remember:

  • Define the specific outcome you would like (appointment, listing, interview)
  • Set a daily target that is ambitious but realistic. Establish a threshold for daily call volume as well, to ensure you connect with enough prospects each week.
  • Be positive and enthusiastic regardless of your prospect’s mood.
  • Show empathy for your prospects and their pain points.
  • Ask questions to understand your prospect’s objections and goals.
  • Provide solutions rather than solicitation.

Use these tips as a guideline to creating a cold call script that is purposeful and effective.

The following script is intended for buyer agents seeking to win listings. It can easily be personalized and tweaked for just about any agent, buyer, or seller.

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